From childhood games to professional sports, from personal development to corporate innovation, challenges have always played a fundamental role in how we grow, learn, and connect.

Growing an engaged audience on Instagram without investing in paid promotions has become increasingly challenging.

However, at Chall, we’ve demonstrated that User-Generated Content (UGC) can be a powerful catalyst for organic growth and reach.

One year ago, we launched Chall with a bold vision: to redefine how people compete and connect.

Innovation thrives at the intersection of ideas, preparation, and the right ecosystem. For Chall, our participation in the TINC program—a five-week journey powered by Nordic Innovation House and Innovation Norway—was more than just a learning experience. It was an opportunity to refine our vision, enhance our pitch, and immerse ourselves in the dynamic culture of Silicon Valley.

Fis and Chall is teaming up to engage globally through digital challenges this winter