The Power of User-Generated Content: How Chall is Achieving Strong Organic Reach
Growing an engaged audience on Instagram without investing in paid promotions has become increasingly challenging. Recent studies indicate that organic reach on Instagram has decreased by more than 50% since 2015, making it harder for brands to connect with their audience without financial investment. However, at Chall, we’ve demonstrated that User-Generated Content (UGC) can be a powerful catalyst for organic growth and reach.
In a world of constant consumption, Chall can spark true engagement and activate your community.
Despite having a relatively small Instagram following and only focusing on it in the past six months, we’ve achieved remarkable organic exposure—not by boosting posts or running ads, but by leveraging custom challenges and competitions on our platform. The UGC driving this growth is extracted directly from the Chall platform, where participants engage in challenges and competitions, generating high-quality content. This not only showcases Chall as a powerful activation and brand-building tool but also highlights its unique ability to create and distribute compelling UGC at scale. The results speak for themselves:
Reach in the Last 30 Days
135,000 views achieved purely through UGC!
56,773 accounts reached (+78.7%)
86.3% of our reach comes from non-followers
59.6% of views from Reels, 38.9% from Stories, 1.5% from static posts
Expanding Our Reach Even Further
Over the last 90 days, our organic reach has continued to grow significantly:
84,801 accounts reached (+75.8% growth)
98.9% of reached accounts were non-followers
205,512 total impressions (+153% increase)
Top-performing UGC posts reached over 20K views each
These numbers highlight an essential shift in content consumption—UGC isn’t just an engagement tool, it’s a reach amplifier. Every challenge completed and every video submitted fuels a viral loop, where participants create, share, and spread content on our behalf.
Generate high-valued user generated content through Chall.
Why UGC Matters for Brands
Traditional marketing often relies on one-way communication, where brands push out messages and hope they resonate. UGC flips this model on its head—instead of talking at audiences, brands can inspire them to create and share for them. This builds trust, fosters community, and most importantly, drives organic discovery at scale.
With the right challenge strategy, any brand can turn their audience into content creators, leveraging their voice and creativity to generate authentic engagement and viral exposure.
Chall: Your Gateway to Viral UGC Campaigns
At Chall, we provide the framework for brands, creators, and communities to engage their audience through interactive challenges and competitions—seamlessly generating high-quality, shareable content.
If you’re looking to activate your audience, spark engagement, and achieve viral organic reach, let’s talk!
