FIS and Chall team up to drive community participation
The International Ski and Snowboard Federation (FIS) is thrilled to announce an exciting new collaboration with Chall, a digital platform/app that turns digital engagement into interactive competitions and challenges.
Together, both entities will invite skiers, snowboarders, and snow sports and nature lovers from around the world to push their limits, show off their skills, and become part of a global winter sports movement − all from the convenience of their smartphones.
To kick off this initiative, FIS and Chall are launching the Camera Roll Challenge, led by Olympic gold medalist Birk Ruud. From first-timers to freestyle pros, everyone can submit a clip of their best trick from the camera roll on Chall, fostering a community of creativity, competition, and pure passion for winter sports.
Birk Ruud invites all riders to show their favorite clips from the camera roll.
In collaboration with the snow sports community, Chall and FIS are developing a calendar full of challenges and activations under the #PassionForWinter. The challenges will be hosted on the Chall app, then displayed and promoted – along with the best community entries – across all of the FIS digital channels.
FIS challenges on Chall’s cutting-edge platform will not be limited to sports, though, as the partnership is setting the stage for environmental challenges that will bring to life the sustainability values embedded in the FIS Impact Programme.
This collaboration redefines what it means to participate in winter sports—allowing people from diverse backgrounds and locations to unite under one digital roof.”
Leif Kristian Nestvold-Haugen (Chall Founder & CEO)
Benjamin Stoll (FIS Director of Digital and Innovation): ”Chall enables us to create deeper and inclusive connections with snow sports lovers from around the world and gamify participation and the promotion of community values.”
The #PassionForWinter challenges are now on. Join us, take the challenges, share inspiration and fun, and be part of a new inclusive and participatory community movement in winter sports.
Join the first ever FIS digital contest on the Chall App here and get a chance to be featured on the FIS Park&Pipe social media channels!
